*IDEAorange

IKEA isn’t afraid to step out of it’s com­fort zone.
Yes­ter­day we dis­cov­ered this vid on Google+ it’s going Viral. This is a smart idea from IKEA.  Peo­ple look to them to solve just this kind of prob­lem. For many this will fit the bill for get­ting their small liv­ing room under con­trol. It’s not going to set the world on fire but with the global reach the store has and the num­ber of IKEA shop­pers this could be a nice niche prod­uct for them.

from IKEA:

IKEA intro­duces UPPLEVA, a com­pletely new range that inte­grates smart TV and sound sys­tem with fur­ni­ture. UPPLEVA brings beauty and func­tion­al­ity to the liv­ing room, solv­ing the prob­lem of cable clut­ter and miss-match between TV and furniture.